Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability

Trainor, Kevin J. ; Rapp, Adam ; Beitelspacher, Lauren Skinner ; Schillewaert, Niels

Industrial marketing management, 2011, Vol.40 (1), p.162-174 [Periódico revisado por pares]

New York: Elsevier Inc

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