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Alignment using the balanced scorecard to create corporate synergies

Robert S Kaplan David P Norton 1941-

Boston, Mass Harvard Business School Press c2006

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária (658.401 K17al )(Acessar)

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Título:
Alignment using the balanced scorecard to create corporate synergies
Autor: Robert S Kaplan
David P Norton 1941-
Assuntos: Strategic planning; Industrial management; Industrial organization; Strategic alliances (Business); Organizational effectiveness; Planification stratégique; Gestion d'entreprise; Industrie -- Organisation, contrôle, etc; Alliances stratégiques (Affaires); Efficacité organisationnelle; PLANEJAMENTO ESTRATÉGICO; ADMINISTRAÇÃO INDUSTRIAL; ORGANIZAÇÃO INDUSTRIAL; ALIANÇAS ESTRATÉGICAS; EFICÁCIA ORGANIZACIONAL; Balanced Scorecard; Strategische Planung; Unternehmenskooperation; Unternehmensplanung; Alliances stratégiques (affaires); Effectiviteit; Interne organisatie; Samenwerkingsvormen (bedrijfseconomie); Strategische planning; Sujet - Forme - Géographique - Chronologique; Tableaux de bord (gestion)
Notas: Includes bibliographical references and index
Descrição: Alignment : a source of economic value -- Corporate strategy and structure : historical perspective -- Aligning financial and customer strategies -- Aligning internal process and learning and growth strategies : integrated strategic themes -- Aligning support functions -- Cascading : the process -- Aligning boards and investors -- Aligning external partners -- Managing the alignment process -- Total strategic alignment.
"Most organizations contain multiple business and support units, each led by highly trained, experienced executives and staffed by talented employees. But too often, different units fail to coordinate: they work at cross-purposes and have conflicting goals. Results? Performance-sapping disagreements, lost opportunities, wasted resources - and a corporation whose value amounts to less than the sum of its parts." "Robert S. Kaplan and David P. Norton explain how to correct such organizational misalignment - not only within a company but between the firm and its board of directors, investors, customers, and suppliers.".
"The authors maintain that the responsibility for organizational alignment lies with corporate headquarters. They show how top executives can build a corporate-level strategy map and scorecard that graphically depict their company's "enterprise value proposition" - how the organization creates synergies from its business units - and use the revolutionary Balanced Scorecard management system to set, coordinate, and oversee implementation of high-level strategy."--BOOK JACKET
Editor: Boston, Mass Harvard Business School Press
Data de criação/publicação: c2006
Formato: x, 302 p ill. 25 cm.
Idioma: Inglês;Português

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Alignment using the balanced scorecard to create corporate synergies

Robert S Kaplan David P Norton 1941-

Boston, Mass Harvard Business School Press c2006

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