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Strategy maps converting intangible assets into tangible outcomes

Robert S Kaplan David P Norton 1941-

Boston Harvard Business School Press c2004

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária (658.4012 K17s )(Acessar)

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Título:
Strategy maps converting intangible assets into tangible outcomes
Autor: Robert S Kaplan
David P Norton 1941-
Assuntos: Strategic planning; Intangible property -- Management; Human capital; Management; Planification stratégique; Biens incorporels -- Gestion; ADMINISTRAÇÃO ESTRATÉGICA; PLANEJAMENTO ESTRATÉGICO; ATIVOS INTANGÍVEIS (ADMINISTRAÇÃO); CAPITAL HUMANO; Ressources humaines; Gestion; Erweiterung; Strategisches Management; Immaterielles Wirtschaftsgut; Balanced Scorecard
Notas: Includes bibliographical references and index
Descrição: Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.
"Robert S. Kaplan and David P. Norton introduced a revolutionary performance measurement system called the Balanced Scorecard to enable companies to quantify critical intangibles such as people, information, and culture." "Based on their work with more than 300 organizations spanning over a dozen years, Kaplan and Norton have created a new tool that has turned out to be as important an innovation as the Balanced Scorecard itself: strategy maps.
Just as you can't manage what you can't measure, say Kaplan and Norton, you can't measure what you can't describe." "Providing the missing link between strategy formulation and implementation, Strategy Maps is a blueprint for describing, measuring, and aligning intangible assets for superior performance."--BOOK JACKET
Editor: Boston Harvard Business School Press
Data de criação/publicação: c2004
Formato: xviii, 454 p ill. 24 cm.
Idioma: Inglês

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Strategy maps converting intangible assets into tangible outcomes

Robert S Kaplan David P Norton 1941-

Boston Harvard Business School Press c2004

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