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The balanced scorecard translating strategy into action

Robert S. Kaplan David P Norton 1941-

Localização: EPECP - Esc. Politécnica-Bib Eng Civil e Prod (65.011.4 K1411b ) e outros locais(Acessar)

Título:
The balanced scorecard translating strategy into action
Autor: Robert S. Kaplan
David P Norton 1941-
Assuntos: Industrial productivity -- Measurement; Strategic planning; Organizational effectiveness -- Evaluation; PRODUTIVIDADE INDUSTRIAL; PLANEJAMENTO ESTRATÉGICO
Notas: Includes bibliographical references
Descrição: Measurement and management in the information age -- Why does business need a balanced scorecard? -- Pt.1. Measuring business strategy -- Financial perspective -- Customer perspective -- Internal-business-process perspective -- Learning and growth perspective -- Linking balanced scorecard measures to your strategy -- Structure and strategy -- Pt.2. Managing business strategy -- Achieving strategic alignment: from top to bottom -- Targets, resource al location, initiatives, and budgets -- Feedback and the strategic learing process -- Implementing a balanced scorecard management program -- Appendix: building a balanced scorecard -- Index
Editor: Boston, Mass. Harvard Business School Press
Data de criação/publicação: c1996
Formato: xi, 322 p. ill. 24 cm.
Idioma: Inglês

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