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Fundamentals of global strategy a business model approach

Cornelis A De Kluyver

New York, N.Y. Business Expert Press 2010

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária    (338.88 D328f )(Acessar)

  • Título:
    Fundamentals of global strategy a business model approach
  • Autor: Cornelis A De Kluyver
  • Assuntos: International business enterprises; Strategic planning; Globalization; EMPRESAS MULTINACIONAIS; PLANEJAMENTO ESTRATÉGICO; GLOBALIZAÇÃO
  • Notas: Includes bibliographical references (p. [245]-250) and index
  • Descrição: Part I. Understanding globalization -- 1. Competing in a global world -- 2. The globalization of companies and industries -- 3. Generic strategies for global value creation -- 4. Global strategy as business model change -- Part II. Globalizing the business model -- 5. Target markets and modes of entry -- 6. Globalizing the value proposition -- 7. Global branding -- 8. Globalizing the value chain infrastructure -- 9. Global supply-chain management -- 10. Globalizing the management model -- Appendix A. Global trade: doctrines and regulation
    This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change: how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this definition has three fundamental building blocks: a company's core business model, the various strategic decisions a company needs to make as it globalizes its operations, and a range of globalization strategies for creating a global competitive advantage
  • Títulos relacionados: Série:Strategic management collection
  • Editor: New York, N.Y. Business Expert Press
  • Data de criação/publicação: 2010
  • Formato: xiv, 256 p ill. 23 cm.
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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