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The Franchising handbook

Andrew J Sherman; International Franchise Association

New York AMACOM c1993

Localização: FD - Fac. Direito    (347.751.96 F89 DCO )(Acessar)

  • Título:
    The Franchising handbook
  • Autor: Andrew J Sherman; International Franchise Association
  • Assuntos: Franchises (Retail trade); FRANQUIA; ADMINISTRAÇÃO DE MARKETING
  • Notas: Includes bibliographical references and index
  • Descrição: Preface: The Management of franchising in the twenty-first Century - - Acknowledgments - - Introdution to franchising and the international franchise association / William B. Cherkasky - - Part I – Developing a management structure for effective franchising - - Strengthening and supporting the franchising system / Jan Kirkham and Timothy McGowan - - Developing effective training programs / Sid Henkin - - Establishing an effective administrative system for the franchise network / Mark E. Czekaj - - Managing quality control in a franchising Operation / JoAnn T. Hackos - - Part II – Operational Issues in Franchising - - Key issues in the Operation and Management of a franchising system / R.M.Gordon - - The operations manual / Margaret Dower and Robert Gappa - - The role of computers and automated systems / Robin Ballard Simeonsson and Neal Anstadt - - Site selection and territorial issues / Kenneth J. McGuire - - Demographic and Marketing analysis in site selection / Gary Blake - - Managing the transfer and renewal process – Andrew J. Sherman - - Part III – The dynamics of the franchisor-franchisee relationship - - The dynamics of the franchising relationship and recruitment strategies / Timothy McGowan and Margaret Dower - - Key aspects of Managing the franchisor-franchisee relationship over the long term / Robert F. Turner - - Franchisee advisory Councils / Robert L. Perry - - Part IV – Marketing, advertising and public relations - - Developing the marketing and sales plan / John A. Campbell - - Managing the franchise marketing process / Jerry R. Darnell - - Working with an advertising agency / Ron Guberman - - Working with a public relations firm / Betsy Nichol, Arthur Yann, Kathy Moran - - Implementing public relations strategies / Gregory Matusky - - Trade shows as an effective means of franchise marketing / Nick Helyer
    Part V – Legal and regulatory issues in franchising - - The Regulatory framework of franchising / Andrew J. Sherman - - Structuring the franchising agreement / Andrew J. Sherman - - Buiding compliance systems / Celia Garelick Spiritos - - Startegies for resolving conflict between franchisors and franchisees / Andrew J. Sherman - - Trademark registration and protection / Debora E. Bouchoux - - Startegies for Negotiating commercial Leases / Sidney J. Silver, Steven M.Abramson - - Part IV – Financial Management Issues in Franchising - - Raising growth capital for the emerging franchisor / Andrew J. Sherman - - Raising capital for the prospective or expanding franchisee / Howard A.Davis - - Developing franchisee equipment leasing programs / Richard M. Contino - - Financial and tax reporting Issues for the growing franchisor / John L. Allbery - - Developing the franchise fee structure / Micheal Howard Seid - - Part VII – Current Trends and topics in franchising - - Women and minorities in franchising / Susan P. Kezios - - Trends and developments in international franchising / James H. Amos, Jr - - Multiarea Development and Exoansion Strategies / Milli Stecker - - Trends and developments in franchising education / William J. Keating - - The Americans with disabilities Act (ADA) / Andrew J. Sherman - - Franchising for the growing company / Craig S. Slavin
  • Editor: New York AMACOM
  • Data de criação/publicação: c1993
  • Formato: xvii, 510 p ill 27 cm.
  • Idioma: Inglês
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