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Narratives of experience and non-violent communication as a PR strategy

Paulo Nassar Emiliana Pomarico Ribeiro; Gustavo Carbonaro; International Public Relations Research Conference (21. 2018 Orlando)

Yook, Bora; Chen, Zifei Fay (Ed.) Proceedings 21th Annual International Public Relations Research Conference Orlando: IPRRC, 2018

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Título:
Narratives of experience and non-violent communication as a PR strategy
Autor: Paulo Nassar
Emiliana Pomarico Ribeiro; Gustavo Carbonaro; International Public Relations Research Conference (21. 2018 Orlando)
Assuntos: RELAÇÕES PÚBLICAS; COMUNICAÇÃO ORGANIZACIONAL; NARRATIVA; Organizational Communication; Public Relations; Narratives Of Experience; New Narratives; Non-Violent Communication; Affective Communication; Micro Narratives
É parte de: Yook, Bora; Chen, Zifei Fay (Ed.) Proceedings 21th Annual International Public Relations Research Conference Orlando: IPRRC, 2018
Notas: Disponível em: https://docs.wixstatic.com/ugd/27a53c_13a5b0bc8ac3451fab0108c5982e9c96.pdf. Acesso em: 06 dez. 2018
Editor: Orlando
Data de criação/publicação: 2018
Formato: p. 287-297.
Idioma: Inglês

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