Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model
Tian, Lin ; Vakharia, Asoo J. ; Tan, Yinliang (Ricky) ; Xu, Yifan
Production and operations management, 2018-08, Vol.27 (8), p.1595-1610 [Periódico revisado por pares]Los Angeles, CA: SAGE Publications
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