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Consumer responses to new food quality information: are some consumers more sensitive than others?

Gao, Zhifeng ; Schroeder, Ted C

Agricultural economics, 2009-05, Vol.40 (3), p.339-346 [Periódico revisado por pares]

Malden, USA: Blackwell Publishing Inc

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  • Título:
    Consumer responses to new food quality information: are some consumers more sensitive than others?
  • Autor: Gao, Zhifeng ; Schroeder, Ted C
  • Assuntos: Choice experiment ; Consumer type ; Consumer willingness to pay ; D12 ; Food quality information ; Q13
  • É parte de: Agricultural economics, 2009-05, Vol.40 (3), p.339-346
  • Notas: http://dx.doi.org/10.1111/j.1574-0862.2009.00382.x
    istex:83AF5AD9405D2703C1D57418223F1256CEDEE6E8
    ark:/67375/WNG-B5VBL87P-Z
    ArticleID:AGEC382
    Data Appendix Available Online
    A data appendix to replicate main results is available in the online version of this article. Please note: Wiley‐Blackwell, Inc. is not responsible for the content or functionality of any supporting information supplied by the authors. Any queries (other than missing material) should be directed to the corresponding author for the article.
    ObjectType-Article-2
    SourceType-Scholarly Journals-1
    ObjectType-Feature-1
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  • Descrição: Missing information prevails in consumer purchase decisions and studies on consumer preferences. Previous research ignores the relationship between consumer types and their responses to new quality attribute information. In this article, consumer responses to new attribute information are compared across consumer groups. Results show that single households with low income are more responsive to new information than married households with high income. Both groups respond to new information more intensively when a cue attribute, Certified U.S. Product, is presented to consumers.
  • Editor: Malden, USA: Blackwell Publishing Inc
  • Idioma: Inglês;Holandês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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