Idioma:

The business of economics

J. A Kay (John Anderson)

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária ACERVO DELFIM NETTO (B18.30.6 )(Acessar)

Título:
The business of economics
Autor: J. A Kay (John Anderson)
Assuntos: Economics; Business; Negocios; Économie politique; Affaires; Betriebswirtschaftslehre; ECONOMIA; ECONOMIA POLÍTICA; NEGÓCIOS; Management; Unternehmen
Notas: Includes bibliographical references (pages 207-210) and index
Descrição: pt. I. Economics in Business. 1. Economics and Business. 2. The Failures of Forecasting. 3. Economic Models. 4. Uses and Abuses of Economics. 5. Can There Be a Science of Business? -- pt. II. Competitive Advantage. 6. The Structure of Strategy. 7. Competitive Advantage. 8. Adding Value. 9. No Free Lunches. 10. The Competitive Advantage of Nations -- pt. III. Corporate Personality: Shareholders and Stakeholders. 11. Relationships and Commitments. 12. Contracts or Relationships. 13. Corporate Governance. 14. The Customer Corporation. 15. Inclusive Economies -- pt. IV. Using Economics. 16. Applying Economics. 17. The Strategic Audit. 18. Pricing the Tunnel. 19. The Media Revolution. 20. Firms and Industries.
Kay's overall purpose is to show that economics can and should be brought to the analysis of business problems. In doing so he distinguishes his approach from that of the forecasters and the formula-bound, and those on the other hand who suggest abandoning economics in our postmodern complex world
Editor: Oxford Oxford University Press New York
Data de criação/publicação: 1996
Formato: xii, 216 pages illustrations 24 cm.
Idioma: Inglês

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