How consumers´ diverse personal values influence the country-of-origin effect
Janaina de Moura Engracia Giraldi Ana Akemi Ikeda
Lindgreen, Adam (*) ; Hingley, Martin K. (*), eds The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity Farnham : Gower, 2009Farnham Gower 2009
Localização: FEARP - Fac. Econ. Adm. Cont. de R. Preto (PCD 1768676 ) e outros locais(Acessar)