skip to main content
Idioma:
Primo Search
Clear Search Box
Search in: Busca Geral
Busca Avançada
Busca por Índices

Principals and District Leaders Navigating the Marketplace: Lessons From Texas, New York, and Pennsylvania

Kotok, Stephen ; DiMartino, Catherine ; DeMatthews, David E.

Journal of school leadership, 2021-09, Vol.31 (5), p.373-395 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

Texto completo disponível

Citações Citado por
  • Título:
    Principals and District Leaders Navigating the Marketplace: Lessons From Texas, New York, and Pennsylvania
  • Autor: Kotok, Stephen ; DiMartino, Catherine ; DeMatthews, David E.
  • Assuntos: Administrator Attitudes ; Administrators ; Competition ; Elementary Secondary Education ; Principals ; Rural Schools ; School Choice ; School Community Relationship ; School Districts ; Student Recruitment ; Superintendents ; Urban Schools
  • É parte de: Journal of school leadership, 2021-09, Vol.31 (5), p.373-395
  • Descrição: Due to the growth of school choice across the United States as well as declining enrollment in some districts, schools are experiencing increasing competition for students. As a result, principals and school district leaders in high-choice districts are now expected to develop strategies such as branding, marketing, and community outreach to attract and retain students. Yet, there is a lack of literature exploring whether principals and district leaders are prepared to navigate these competitive spaces effectively, ethically, and equitably. Our study examines how principals and district leaders experience competition as well as their perspectives and practices in terms of marketing their school. In order to understand this complex process, we juxtapose theoretical perspectives on family and community partnerships with more mainstream market theories and critiques. We then apply these frameworks on three unique cases along the Texas–Mexico border, a low-income area of New York City, and rural Pennsylvania. Data were collected primarily through interviews with principals, superintendents, and other district leaders. We find that in all three cases, principals and district leaders felt they had to engage in marketing practices. Yet, some principals clearly embraced market-based rhetoric while others viewed strong community engagement as a means for maintaining enrollment. The three cases also reveal critical equity issues regarding principal experience, district support, and preexisting market hierarchies. We conclude with a discussion considering how districts can create equitable conditions for marketing and how leadership preparation programs can prepare principals and school leaders to work ethically and effectively in competitive spaces.
  • Editor: Los Angeles, CA: SAGE Publications
  • Idioma: Inglês
Links
Voltar para lista de resultados

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

Buscando em bases de dados remotas. Favor aguardar.