Investigating the effect of augmented reality packaging on behavioral intentions in traditional Iranian nougat GAZ packaging

Tabaeeian, Reihaneh Alsadat ; Hossieni, Farzaneh Alsadat ; Fatehi, Maedeh ; Forghani Tehrani, Alireza

British food journal (1966), 2024-05, Vol.126 (6), p.2438-2453 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

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