Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences

Bill, Fabian ; Feurer, Sven ; Klarmann, Martin

Journal of the Academy of Marketing Science, 2020-07, Vol.48 (4), p.734-752 [Periódico revisado por pares]

New York: Springer US

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