skip to main content
Idioma:
Primo Search
Clear Search Box
Search in: Busca Geral
Busca Avançada
Busca por Índices

Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity

Yue, Beibei ; Sheng, Guanghua ; She, Shengxiang ; Xu, Jiaqi

Sustainability, 2020-03, Vol.12 (5), p.2074 [Periódico revisado por pares]

Basel: MDPI AG

Texto completo disponível

Citações Citado por
  • Título:
    Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity
  • Autor: Yue, Beibei ; Sheng, Guanghua ; She, Shengxiang ; Xu, Jiaqi
  • Assuntos: Altruism ; Behavioral psychology ; Climate change ; Consumer behavior ; Consumers ; Consumption ; Decision making ; Empiricism ; Environmental education ; Environmental effects ; Environmental impact ; Environmental perception ; Green marketing ; Mediation ; Motivation ; Norms ; Purchasing ; Questionnaires ; Rationalism ; Sensitivity ; Social responsibility ; Studies ; Sustainability
  • É parte de: Sustainability, 2020-03, Vol.12 (5), p.2074
  • Descrição: Research on influence factors for green consumption has greatly advanced in recent years. However, little research has explored the effect of consumers’ environmental responsibility on green consumption and how this effect was mediated by environmental concern and moderated by price sensitivity, especially when consumers simultaneously pay close attention to environmental and personal interests. This study investigates the impact of environmental responsibility on green consumption via the mediation of environmental concern and the moderation of price sensitivity. The questionnaire survey method was used to collect data from 680 Chinese consumers via an online questionnaire. The empirical results reveal that environmental responsibility can promote environmental concern and enhance green consumption. Specifically, environmental responsibility has a positive impact on environmental concern and also has different positive effects on green consumption intention. Environmental concern positively affects green consumption intention and plays a partial mediation role in the relationship between environmental responsibility and green consumption intention. Price sensitivity plays a negative moderation role in the relationship among environmental responsibility, environmental concern and green consumption intention. The theoretical and managerial implications of the findings were discussed.
  • Editor: Basel: MDPI AG
  • Idioma: Inglês
Voltar para lista de resultados

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

Buscando em bases de dados remotas. Favor aguardar.