skip to main content
Idioma:

Is branding food promoting obesity? An investigation on children in San Luis Potosí

Hochdorn, Alexander ; Lorenzoni, Giulia ; Soriani, Nicola ; Rosati, Luca ; de Hoyos, Adriana ; Dibildox, Javier ; Gafare, Claudia Elena ; Amador, Ignacio ; Mayorga, Jose Luis ; Gregori, Dario

Archivos latinoamericanos de nutrición, 2017-10, Vol.67 [Periódico revisado por pares]

Caracas: José Féliz Chávez Pérez

Texto completo disponível

Citações Citado por
  • Título:
    Is branding food promoting obesity? An investigation on children in San Luis Potosí
  • Autor: Hochdorn, Alexander ; Lorenzoni, Giulia ; Soriani, Nicola ; Rosati, Luca ; de Hoyos, Adriana ; Dibildox, Javier ; Gafare, Claudia Elena ; Amador, Ignacio ; Mayorga, Jose Luis ; Gregori, Dario
  • Assuntos: Age ; Children & youth ; Developmental psychology ; Food ; Influence ; Logos ; Obesity ; Pediatrics ; Public health ; Taste ; Television advertising
  • É parte de: Archivos latinoamericanos de nutrición, 2017-10, Vol.67
  • Descrição: This study aims at assessing children’s awareness towards branded food products in central Mexico. One-hundred and twenty children, aged 3-10 years and balanced by gender, were recruited in San Luis Potosí. Kids’ heights and weights were measured in order to calculate their BMI. A cross-sectional questionnaire was administered to children’s parents in order to gain socio-demographic information. Children’s brand awareness was assessed using the IBAI (International Brand Awareness Inventory). Basic exploratory analyses were performed for samples’ general characteristics, and ANOVA was adopted for investigating differences between the IBAI tasks. Results demonstrated that 50% of kids correctly associated the logo to the respective brand in more than 70% of the cases. About half of the sample recalled the right name of the food type in 50% of the cases. 50% of kids recognized the brand name in less than 20% of cases. Older children (7-10 y) showed a higher brand awareness when compared to younger ones (3-6 y). Children demonstrated a consistent knowledge of famous fast-food and snack products. Prevention through informative campaigns should make parents more aware of the TV contents, their kids are exposed to.
  • Editor: Caracas: José Féliz Chávez Pérez
  • Idioma: Espanhol
Voltar para lista de resultados

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

Buscando em bases de dados remotas. Favor aguardar.