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The Influence of Two Aspects of Dependence on Network Flexibility: As a Buyer Perspective

Moonki Rhee ; Sharon Smith

Journal of Marketing Thought, 2015-08, Vol.2 (2), p.40 [Periódico revisado por pares]

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Título:
The Influence of Two Aspects of Dependence on Network Flexibility: As a Buyer Perspective
Autor: Moonki Rhee ; Sharon Smith
Assuntos: Buyer dependence ; Environmental uncertainty ; Network norm of flexibility ; Perception of supplier dependence
É parte de: Journal of Marketing Thought, 2015-08, Vol.2 (2), p.40
Notas: SEOAM SUNCHANG FOUNDATION
Descrição: This paper examines the mediating effects of two aspects of dependence (buyer and perceived supplier) between environmental uncertainty and network flexibility. The empirical data was gathered through a survey of engineering firms in the context of buyer and supplier relationships. The results of a survey indicate that under environmental uncertainty, firm's network flexibility increased. However, uncertain environment has not significantly influence on buyer dependence, and buyer dependence also has no effect on network flexibility.
Editor: (재)서암순창장학회
Idioma: Coreano

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