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Oltre i confini: Le imprese “leggere” italiane e i mercati internazionali nel XIX e XX secolo

Prosperi, Laura ; Varini, Valerio ; Mellinato, Giulio

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Título:
Oltre i confini: Le imprese “leggere” italiane e i mercati internazionali nel XIX e XX secolo
Autor: Prosperi, Laura ; Varini, Valerio ; Mellinato, Giulio
Assuntos: 20th Century ; 20th century history: c 1900 to c 2000 ; 20th century, c 1900 to c 1999 ; Book Industry Communication ; Business history ; c 1500 onwards to present day ; Economic history ; Economics ; Economics, finance, business & management ; Economics, Finance, Business and Management ; Enterpreneurship ; History ; History and Archaeology ; History of Food and Beverages ; History: earliest times to present day ; Humanities ; Italian brands ; Italy ; Made in Italy ; thema EDItEUR ; Time period qualifiers
Descrição: The book investigates some aspects of the Italian economic development looking at some usually forgotten cases of international success: the small-medium enterprises specialized in “light” productions, such as food, beverages, and apparel. These firms have shown a peculiar ability to adapt, in order to cope with the instabilities of the international markets, modifying both their organization and their business strategies, elaborating an unusual entrepreneurial style, more attentive to the resources, constraints and vulnerabilities of the context.
Títulos relacionados: Geostoria del territorio
Editor: Milan: FrancoAngeli
Data de criação/publicação: 2021
Formato: 253
Idioma: Italiano

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