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Effects of Label Information on Consumer Willingness-to-Pay for Food Attributes

Gao, Zhifeng ; Schroeder, Ted C

American journal of agricultural economics, 2009-08, Vol.91 (3), p.795-809 [Periódico revisado por pares]

Malden: Blackwell Publishing Inc

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Título:
Effects of Label Information on Consumer Willingness-to-Pay for Food Attributes
Autor: Gao, Zhifeng ; Schroeder, Ted C
Assuntos: Agricultural economics ; Beef ; beef prices ; beef quality ; choice experiments ; Consumer behaviour ; Consumer economics ; Consumer information ; consumer preferences ; Consumer research ; consumer surveys ; Consumers ; Descriptive labeling ; Evaluation ; Experiments ; Fenders ; Food labeling ; food labels ; Food prices ; food purchasing ; Genetically modified foods ; Information attributes ; Rational choice ; Steak ; steaks ; Studies ; Survey sampling ; Willingness to pay
É parte de: American journal of agricultural economics, 2009-08, Vol.91 (3), p.795-809
Notas: http://dx.doi.org/10.1111/j.1467-8276.2009.01259.x
istex:A62F6E83278973A6B6EA0B4534D4FF7805DB3611
ark:/67375/HXZ-P8HVL8ZK-Z
The authors gratefully acknowledge helpful comments from John Crespi, Sean Fox, Jayson Lusk, three anonymous reviewers, and the editor, as well as editorial assistance from Jennifer Alexander.
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Descrição: Choice experiments (CEs) are often used to elicit consumer willingness-to-pay (WTP) for food attributes. A concern about these approaches is that food attributes provided to respondents are assumed independent of attributes not provided. We use surveys containing a series of CEs to investigate effects of adding beef steak attributes. WTP for important attributes in the CEs decrease when the number of attributes increases from three to four, while WTP increases when the number of attributes increases from four to five. Changes in WTP for attributes depend on their relationships with newly added attributes and the number of attributes presented.
Editor: Malden: Blackwell Publishing Inc
Idioma: Inglês

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Effects of Label Information on Consumer Willingness-to-Pay for Food Attributes

Gao, Zhifeng ; Schroeder, Ted C

Malden: Blackwell Publishing Inc

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