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Management information systems managing the digital firm

Kenneth C. Laudon 1944- Jane Price Laudon

Upper Saddle River, N.J. Pearson London c2010

Localização: FOB - Fac. Odontologia de Bauru    (658 L365m 11.ed. ) e outros locais(Acessar)

  • Título:
    Management information systems managing the digital firm
  • Autor: Kenneth C. Laudon 1944-
  • Jane Price Laudon
  • Assuntos: Management information systems; Managementinformationssystem; ADMINISTRAÇÃO DE EMPRESAS; SISTEMAS DE INFORMAÇÃO GERENCIAL; EMPRESAS VIRTUAIS
  • Notas: Includes bibliographical references and index
  • Descrição: Information systems in global business today -- Global e-business: how businesses use information systems -- Information systems, organizations, and strategy -- Ethical and social issues in information systems -- IT infrastructure and emerging technologies -- Foundations of business intelligence: databases and information management -- Telecommunications, the internet, and wireless technology -- Securing information systems -- Achieving operational excellence and customer intimacy: enterprise applications -- E-commerce: digital markets, digital goods -- Managing knowledge and collaboration -- Enhancing decision making -- Building information systems -- Managing projects -- Managing global systems.
    "Management Information Systems prepares students for the real world of global business and information technology. Covering both the technology and management of information systems, this book explores how businesses use information systems to improve performance and looks at the types of decisions managers face. This global edition includes enhancements making it more relevant to students outside the United States. Pearson has worked closely with educators around the globe to include: new coverage of globalization showing how to use IS in a global business environment; coverage of cutting edge topics such as new mobile platforms and Web 3.0; engaging company cases: new cases from Asia and Middle East offer a global learning experience; and video cases: each chapter includes at least two business video cases exploring key concepts."--Publisher's description
  • Editor: Upper Saddle River, N.J. Pearson London
  • Data de criação/publicação: c2010
  • Formato: 653 p ill., ports 28 cm.
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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