Building B2B relationships via initiation contributors: Three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena ; Aaboen, Lise ; Cova, Bernard ; Rolfsen, Aron
Industrial marketing management, 2018-01, Vol.68, p.74-85 [Periódico revisado por pares]Elsevier Inc
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