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Learning from the future competitive foresight scenarios

Liam Fahey 1951-; Robert M Randall 1940-

New York Wiley c1998

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária    (658.401 L438 )(Acessar)

  • Título:
    Learning from the future competitive foresight scenarios
  • Autor: Liam Fahey 1951-; Robert M Randall 1940-
  • Assuntos: Business planning; Organizational effectiveness; Competition; PLANEJAMENTO ESTRATÉGICO; EFICIÊNCIA ORGANIZACIONAL; COMPETIÇÃO ECONÔMICA; Scenario learning
  • Notas: Includes bibliographical references (p. [433]-435) and index
  • Descrição: What is scenario learning? ; Integrating strategy and scenarios / Liam Fahey and Robert M. Randall -- Using scenarios to identify, analyze, and manage uncertainty / Brian Marsh -- Plotting your scenarios / Peter Schwartz and Ja mes A. Ogilvy -- Mental maps of the future : an intuitive logics approach to scenarios / Ian Wilson -- Scenario planning : mapping the paths to the desired future / David H. Mason -- Testing your strategies in scenarios / Charl es M. Perrottet -- Dynamic scenarios : systems thinking meets scenario planning / Edward Ward and Audrey E. Schriefer -- Simulation models : a tool for rigorous scenario analysis / Mark Paich and Roy Hinton -- Scenarios for glo bal investment strategy for the new century / Peter Schwartz and James A. Ogilvy -- Industry scenarios ; Competitor scenarios : projecting a rival's marketplace strategy / Liam Fahey -- Scenario-based planning for technology in vestments / Charles W. Thomas -- Customer-driven scenario planning / John Kania -- Futuring consumer products : an illustrative example of scenario analysis / Stephen M. Millett -- The role of economic scenarios / Nariman Behra vesh -- How scenarios enrich public policy decisions / Thomas W. Bonnett and Robert L. Olson -- Imagining South Africa's future : how scenarios helped discover common ground / Adam Kahane -- Articulating the business idea : the key to relevant scenarios / Kees van der Heijden -- The effective implementation of scenario planning : changing the corporate
    culture / Ian Wilson -- The cross-scenario planning process / Doug Randall and Robert G. Wilson -- How information technology helps scenarios advance from consensus to decisiveness / Patrick S. Noonan and Mason S. Tenaglia -- Introducing scenarios to the corporation : alternation 2010 at UNICOM / Audrey E. Schriefer -- Writi ng an annual report for your organizartion's future / Wayne A. Earley -- Twenty common pitfalls in scenario planning / Paul J.H. Schoemaker
  • Editor: New York Wiley
  • Data de criação/publicação: c1998
  • Formato: xviii, 446 p. ill. 25 cm.
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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