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Uncertainty in ethical consumer choice: a conceptual model

Hassan, Louise ; Shaw, Deirdre ; Shiu, Edward ; Walsh, Gianfranco ; Parry, Sara

Journal of consumer behaviour, 2013-05, Vol.12 (3), p.182-193 [Periódico revisado por pares]

London: Blackwell Publishing Ltd

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  • Título:
    Uncertainty in ethical consumer choice: a conceptual model
  • Autor: Hassan, Louise ; Shaw, Deirdre ; Shiu, Edward ; Walsh, Gianfranco ; Parry, Sara
  • Assuntos: Consumer preferences ; Consumers ; Decision making ; Ethics ; Interviews ; Product choice ; Products ; Studies ; Uncertainty
  • É parte de: Journal of consumer behaviour, 2013-05, Vol.12 (3), p.182-193
  • Notas: istex:98C9AC551FC4BD94CB71DB965ACEE94323266D7F
    ArticleID:CB1409
    ark:/67375/WNG-WH21XRL2-P
    ObjectType-Article-2
    SourceType-Scholarly Journals-1
    ObjectType-Feature-1
  • Descrição: ABSTRACT The market place has seen significant growth in the demand for ‘ethical’ products and services. Yet, consumers often experience knowledge, evaluation and choice uncertainties in decision‐making processes, particularly in relation to products such as ethical clothing. The authors explore this pertinent form of consumer uncertainty through three qualitative studies of ethical consumers that examine their approaches to clothing consumption. In‐depth interviews and focus groups confirm uncertainty arises; the results also identify the causes and consequences of consumer uncertainty in this context. The causes of uncertainty pertain to issues surrounding complexity, ambiguity, conflict and credibility that give rise to uncertainties that result in delaying purchase decisions, compromising beliefs and negative emotions. This study contributes to literature by offering a holistic understanding of the challenges facing consumers when making ethical choices. Copyright © 2013 John Wiley & Sons, Ltd.
  • Editor: London: Blackwell Publishing Ltd
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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